Truffle PR Background Bars

We promote your brand, and follow people relevant to you, while unfollowing irrelevant people based upon Klout scores.

We also include popular hashtags to get your tweets seen.

Then we educate and inform, sharing topical stories as soon as, if not before, they hit the news desks. We keep it interesting.

We respond to people who communicate with your brand; their replies are seen by their followers, garnering awareness.

We keep track of our traffic referrals and reader impressions, and will provide you with concrete examples of how your follower base is improving.

To start with, we put together a strategy that takes into account the sector, tone, and target market of your company.

How we do it..

We will take care of crisis management issues brought forth on your social media sites.

SOCIAL MEDIA AWARENESS:

Why is Social Media important?

FACEBOOK FUNDAMENTALS AND TWITTER TIPS

If Facebook were a country, it would be the world’s 3rd largest.

Every minute, 24 hours of Video are uploaded to YouTube.

Twitter is worth more than Marks and Spencer.

Facebook tops Google for weekly traffic in the US.

“We don’t have a choice on whether we DO social media. The question is how well we do it.” – Erik Qualman

SOCIAL MEDIA AWARENESS:

FACEBOOK FUNDAMENTALS AND TWITTER TIPS

Why is Social Media important?

If Facebook were a country, it would be the world’s 3rd largest.

Every minute, 24 hours of Video are uploaded to YouTube.

Twitter is worth more than Marks and Spencer.

Facebook tops Google for weekly traffic in the US.

“We don’t have a choice on whether we DO social media. The question is how well we do it.” – Erik Qualman

MADD, Mother Mash, Salto, Armand de Brignac, Poncho 8, Chess, Jersey Boys, Bring and Share, Musical Bingo, Tinie Tempah, Heidi Range, The Soho Collective, Florence & The Machine, Diversity, The Very Hungry Caterpillar, Jason Roberts, Jack Wilshire, Alexandra Burke, Golden Union, Centrepoint, Rachel Stevens, Aldo Zilly, FM Model Agency, Baccus

William Tempest, Teen Vogue Magazine, Closer Magazine, The Only Way is Essex, Hush, Rocket, Cumberland Properties, Mr. Hudson, Aveda, Ben Sherman

Who we've worked with..

Day one of the Soho branch’s opening saw a queue that ran round the corner to Frith Street, and #PonchoTeAmo was trending on Twitter. Truffle PR continues to generate press for the restaurants as well as manages the group’s social networking account.

We increased their facebook members by 50% following our experimental marketing campaign at Notting Hill Carnival, and Salto was aired live at The Urban Music Awards on Sky TV.

We increased their ROI to 1:33 (for every £1 spent, the sum of £33 was returned).

Why you should let Truffle help you..

Truffle PR helped launch the most recent of the three venues with a bang, garnering press attendance from every national newspaper, many lifestyle magazines and key influencers from the foodie blogging community.

Chess’ exclusive preview was held in our very own prestigious event space at The Soho Collective and was a great success, having received acclimation from both established designers and high profile public figures.

Truffle manages Salto’s social media and marketing campaigns, and produces their ambient advertising models.

H by Harris, Grey Goose Vodka, PPQ, Kobe Bryant, Rio Ferdinand, Young Marmalade, Provisional Marmalade, London Fashion Week.

Truffle manages all public relations for the brand, including social media and their brand ambassadors.

The Special Ks have supported Metronomy and Fenech Soler, and counts Jamie Oliver and Johnny Vaughn amongst their celebrity followers.

Poncho 8 has proven hugely popular amongst hungry office workers with their three restaurants located on Liverpool Street, near St. Paul’s and in Soho. With a focus on eclectic Cali-Mex cuisine and quality service, they have become the popular alternative to the characterless sandwich that has become a sorry staple to so many workers’ days.

SOCIAL MEDIA AWARENESS:

Salto is a flavoured cachaca that captures the spirit of Brazil. Its hallmark flavours combine a delectable mix of bitter, zingy and citrus, which are balanced by sweeter honey notes. (Thirsty yet?)

PONCHO 8

SALTO

Truffle PR are handling the band’s publicity, taking the group of five to various prestigious events, as well as promoting the release of their forthcoming album, BOA, which comes out in January 2012.

Chess is a new menswear brand set to launch in Spring/Summer 2012, featuring classic and contemporary tailored suiting for the modern man.

1.

2.

CHESS

3.

The Special K’s are the latest band to emerge from the Brighton music scene.

THE SPECIAL K'S

Strategy: The Basics

4.

The follower count for @BijouWeddings has more than doubled since we started managing their social media campaigns, which has resulted in increased enquiries from brides-to-be.

We’re well informed, perceptive, proficient, and accomplished. Perfect for managing social media accounts.

FACEBOOK FUNDAMENTALS AND TWITTER TIPS

Educate: Post tweets with links to top stories in the media that are relevant to the drinks and hospitality industry; post tweets about drink menus, offers, general media news

Inform: Share stories on who Background Bars is and what you’re up to

Comment: Provide intelligent opinions on current affairs, events and products in line with the drinks and hospitality industry

Why is Social Media important?

If Facebook were a country, it would be the world’s 3rd largest.

Every minute, 24 hours of Video are uploaded to YouTube.

Twitter is worth more than Marks and Spencer.

Facebook tops Google for weekly traffic in the US.

Trends: Publish opinions on topics that are trending for others to see

Promote: include some subtle plugs for Background Bars including links to the Facebook page

Quite simply, because we know what we’re doing.

Geo-locators: Source potential customers by filtering tweets so that we can target people tweeting from areas within a certain radius of the company

Hashtags: Include popular hashtags to phrases that potentially followers and clients might use

Respond: Respond to people who communicate with Background Bars (including crisis management)

Truffle is an award-winning boutique public relations agency based in the fashionable and media-driven district of Soho in London.

Question: Ask questions to encourage people to interact with Background Bars for their followers to see and also follow

Unfollow: Unfollow people based on low klout scores and levels of influence

We do our Blog and Twitter research, as well as research High Net Worth celebrities to bring to events, and we stay on top of trends.

Case Studies:

Follow: Truffle PR will carry out searches to find who the best people are to follow from the Background Bars Twitter account

We are a lifestyle PR agency, currently looking after various brands across different sectors, including food and drink, travel and leisure, and fashion.

Let's Do Lunch!

Call +44 (0)207 193 0808

Email: info@trufflepr.com

Website: www.trufflepr.com

Tweet: @TrufflePR

Advanced Methods:

We’re friendly and approachable to the public. 90% of consumers trust peer recommendations; we aim to promote your brand organically, from the bottom up.

Specific Searches: Set up search terms relevant to your business and send personal messages directly to individuals according to what they have posted; their replies are seen by their followers and then grows Background Bar’s followers

We have converted twitter followers into customers for @PonchoNo8, increasing footfall by 47%.

We specialise in carrying out memorable, tailor-made campaigns for our clients using traditional PR methods, as well as via social media campaigns.

Being a boutique agency, we can provide you with everything from design services and consulting to a fully-fledged PR campaign.

We deliver on the fundamentals – articulate writing, excellent contacts, and flawless execution.

Our social media campaigns have improved our clients’ business turnover by up to 27%, proving we are driven by results.

With our knowledge and experience in social media, we believe we can extend your already excellent reputation, positioning you as a thought leader and an influential authority in your industry.

Followers = Awareness = Sales

Above all, we are young, trend conscious creatives who love nothing more than seeing our clients succeed.

Our social media campaigns have improved our clients’ business turnover by up to 27%, proving we are driven by results.

We deliver on the fundamentals – articulate writing, excellent contacts, and flawless execution.

Above all, we are young, trend conscious creatives who love nothing more than seeing our clients succeed.

With our knowledge and experience in social media, we believe we can extend your already excellent reputation, positioning you as a thought leader and an influential authority in your industry in the online world.

Followers = Awareness = Sales

Being a boutique agency, we can provide you with everything from design services and consulting to a fully-fledged PR campaign.

We specialise in carrying out memorable, tailor-made campaigns for our clients using traditional PR methods, as well as via social media campaigns.

We are a lifestyle PR agency, currently looking after various brands across different sectors, including food and drink, travel and leisure, and fashion.

Truffle is an award-winning boutique public relations agency based in the fashionable and media-driven district of Soho in London.

Call +44 (0)207 193 0808

Email: info@trufflepr.com

Website: www.trufflepr.com

Tweet: @TrufflePR

FACEBOOK FUNDAMENTALS AND TWITTER TIPS

SOCIAL MEDIA AWARENESS:

“We don’t have a choice on whether we DO social media. The question is how well we do it.” – Erik Qualman

If Facebook were a country, it would be the world’s 3rd largest.

Every minute, 24 hours of Video are uploaded to YouTube.

Twitter is worth more than Marks and Spencer.

Facebook tops Google for weekly traffic in the US.

Why is Social Media important?

Lets Do Lunch!

We’re friendly and approachable to the public. 90% of consumers trust peer recommendations; we aim to promote your brand organically, from the bottom up.

We do our Blog and Twitter research, as well as research High Net Worth celebrities to bring to events, and we stay on top of trends.

SOCIAL MEDIA AWARENESS:

FACEBOOK FUNDAMENTALS AND TWITTER TIPS

Why is Social Media important?

If Facebook were a country, it would be the world’s 3rd largest.

Every minute, 24 hours of Video are uploaded to YouTube.

Twitter is worth more than Marks and Spencer.

Facebook tops Google for weekly traffic in the US.

We’re well informed, perceptive, proficient, and accomplished. Perfect for managing social media accounts.

Why you should let Truffle help you..

The follower count for @BijouWeddings has more than doubled since we started managing their social media campaigns, which has resulted in increased enquiries from brides-to-be.

How we do it..

To start with, we put together a strategy that takes into account the sector, tone, and target market of your company.

We have converted twitter followers into customers for @PonchoNo8, increasing footfall by 47%.

We keep track of our traffic referrals and reader impressions, and will provide you with concrete examples of how your follower base is improving.

We also include popular hashtags to get your tweets seen.

Then we educate and inform, sharing topical stories as soon as, if not before, they hit the news desks. We keep it interesting.

We will take care of crisis management issues brought forth on your social media sites.

We respond to people who communicate with your brand; their replies are seen by their followers, garnering awareness.

Quite simply, because we know what we’re doing.

We promote your brand, and follow people relevant to you, while unfollowing irrelevant people based upon Klout scores.

Who we've worked with..

The Special Ks have supported Metronomy and Fenech Soler, and counts Jamie Oliver and Johnny Vaughn amongst their celebrity followers.

Salto, Armand de Brignac, Poncho 8, Chess, Claudine London, Jersey Boys, Bring and Share, Musical Bingo, Tinnie Tempah, Heidi Range, The Soho Collective, Your Deal Daily, Rob Ackroyd (Florence & The Machine), Diversity, The Very Hungry Caterpillar – Eric Carle, Benni McCarthy, Jason Roberts, Keith Andrews, Jack Wilshire

Truffle PR are handling the band’s publicity, taking the group of five to various prestigious events, as well as promoting the release of their forthcoming album, BOA, which comes out in January 2012.

Chess’ exclusive preview was held in our very own prestigious event space at The Soho Collective and was a great success, having received acclimation from both established designers and high profile public figures.

THE SPECIAL K'S

The Special K’s are the latest band to emerge from the Brighton music scene.

Truffle manages all public relations for the brand, including social media and their brand ambassadors.

4.

Chess is a new menswear brand set to launch in Spring/Summer 2012, featuring classic and contemporary tailored suiting for the modern man.

CHESS

We increased their facebook members by 50% following our experimental marketing campaign at Notting Hill Carnival, and Salto was aired live at The Urban Music Awards on Sky TV.

We increased their ROI to 1:33 (for every £1 spent, the sum of £33 was returned).

3.

Truffle manages Salto’s social media and marketing campaigns, and produces their ambient advertising models.

SALTO

William Tempest, Teen Vogue Magazine, Closer Magazine, The Only Way is Essex cast, Boy George, Jodi Marsh, Hush, Rocket, Cumberland Properties, Mr. Hudson, Aveda, Ben Sherman

H by Harris, Grey Goose Vodka, PPQ, Kobe Bryant, Rio Ferdinand, Young Marmalade, Provisional Marmalade, London Fashion Week.

Salto is a flavoured cachaca that captures the spirit of Brazil. Its hallmark flavours combine a delectable mix of bitter, zingy and citrus, which are balanced by sweeter honey notes. (Thirsty yet?)

2.

Day one of the Soho branch’s opening saw a queue that ran round the corner to Frith Street, and #PonchoTeAmo was trending on Twitter. Truffle PR continues to generate press for the restaurants as well as manages the group’s social networking account.

PONCHO 8

Truffle PR helped launch the most recent of the three venues with a bang, garnering press attendance from every national newspaper, many lifestyle magazines and key influencers from the foodie blogging community.

1.

Poncho 8 has proven hugely popular amongst hungry office workers with their three restaurants located on Liverpool Street, near St. Paul’s and in Soho. With a focus on eclectic Cali-Mex cuisine and quality service, they have become the popular alternative to the characterless sandwich that has become a sorry staple to so many workers’ days.

Case Studies:

Poncho 8 has proven hugely popular amongst hungry office workers with their three restaurants located on Liverpool Street, near St. Paul’s and in Soho. With a focus on eclectic Cali-Mex cuisine and quality service, they have become the popular alternative to the characterless sandwich that has become a sorry staple to so many workers’ days.

1.

Truffle PR helped launch the most recent of the three venues with a bang, garnering press attendance from every national newspaper, many lifestyle magazines and key influencers from the foodie blogging community.

PONCHO 8

Day one of the Soho branch’s opening saw a queue that ran round the corner to Frith Street, and #PonchoTeAmo was trending on Twitter. Truffle PR continues to generate press for the restaurants as well as manages the group’s social networking account.

H by Harris, Grey Goose Vodka, PPQ, Kobe Bryant, Rio Ferdinand, Young Marmalade, Provisional Marmalade, London Fashion Week.

William Tempest, Teen Vogue Magazine, Closer Magazine, The Only Way is Essex cast, Boy George, Jodi Marsh, Hush, Rocket, Cumberland Properties, Mr. Hudson, Aveda, Ben Sherman

2.

Salto is a flavoured cachaca that captures the spirit of Brazil. Its hallmark flavours combine a delectable mix of bitter, zingy and citrus, which are balanced by sweeter honey notes. (Thirsty yet?)

SALTO

Truffle manages Salto’s social media and marketing campaigns, and produces their ambient advertising models.

3.

We increased their facebook members by 50% following our experimental marketing campaign at Notting Hill Carnival, and Salto was aired live at The Urban Music Awards on Sky TV.

We increased their ROI to 1:33 (for every £1 spent, the sum of £33 was returned).

CHESS

Chess is a new menswear brand set to launch in Spring/Summer 2012, featuring classic and contemporary tailored suiting for the modern man.

4.

Truffle manages all public relations for the brand, including social media and their brand ambassadors.

The Special K’s are the latest band to emerge from the Brighton music scene.

THE SPECIAL K'S

Chess’ exclusive preview was held in our very own prestigious event space at The Soho Collective and was a great success, having received acclimation from both established designers and high profile public figures.

Salto, Armand de Brignac, Poncho 8, Chess, Claudine London, Jersey Boys, Bring and Share, Musical Bingo, Tinnie Tempah, Heidi Range, The Soho Collective, Your Deal Daily, Rob Ackroyd (Florence & The Machine), Diversity, The Very Hungry Caterpillar – Eric Carle, Benni McCarthy, Jason Roberts, Keith Andrews, Jack Wilshire

Truffle PR are handling the band’s publicity, taking the group of five to various prestigious events, as well as promoting the release of their forthcoming album, BOA, which comes out in January 2012.

The Special Ks have supported Metronomy and Fenech Soler, and counts Jamie Oliver and Johnny Vaughn amongst their celebrity followers.

Who we've worked with..

We promote your brand, and follow people relevant to you, while unfollowing irrelevant people based upon Klout scores.

We respond to people who communicate with your brand; their replies are seen by their followers, garnering awareness.

We will take care of crisis management issues brought forth on your social media sites.

Quite simply, because we know what we’re doing.

Then we educate and inform, sharing topical stories as soon as, if not before, they hit the news desks. We keep it interesting.

We also include popular hashtags to get your tweets seen.

We keep track of our traffic referrals and reader impressions, and will provide you with concrete examples of how your follower base is improving.

To start with, we put together a strategy that takes into account the sector, tone, and target market of your company.

How we do it..

We have converted twitter followers into customers for @PonchoNo8, increasing footfall by 47%.

The follower count for @BijouWeddings has more than doubled since we started managing their social media campaigns, which has resulted in increased enquiries from brides-to-be.

Why you should let Truffle help you..

If Facebook were a country, it would be the world’s 3rd largest.

Every minute, 24 hours of Video are uploaded to YouTube.

Twitter is worth more than Marks and Spencer.

Facebook tops Google for weekly traffic in the US.

Why is Social Media important?

We’re well informed, perceptive, proficient, and accomplished. Perfect for managing social media accounts.

FACEBOOK FUNDAMENTALS AND TWITTER TIPS

SOCIAL MEDIA AWARENESS:

We do our Blog and Twitter research, as well as research High Net Worth celebrities to bring to events, and we stay on top of trends.

We’re friendly and approachable to the public. 90% of consumers trust peer recommendations; we aim to promote your brand organically, from the bottom up.

Why is Social Media important?

If Facebook were a country, it would be the world’s 3rd largest.

Every minute, 24 hours of Video are uploaded to YouTube.

Twitter is worth more than Marks and Spencer.

Facebook tops Google for weekly traffic in the US.

“We don’t have a choice on whether we DO social media. The question is how well we do it.” – Erik Qualman

SOCIAL MEDIA AWARENESS:

FACEBOOK FUNDAMENTALS AND TWITTER TIPS

Lets Do Lunch!

Truffle is an award-winning boutique public relations agency based in the fashionable and media-driven district of Soho in London.

We are a lifestyle PR agency, currently looking after various brands across different sectors, including food and drink, travel and leisure, and fashion.

We specialise in carrying out memorable, tailor-made campaigns for our clients using traditional PR methods, as well as via social media campaigns.

Being a boutique agency, we can provide you with everything from design services and consulting to a fully-fledged PR campaign.

With our knowledge and experience in social media, we believe we can extend your already excellent reputation, positioning you as a thought leader and an influential authority in your industry in the online world.

Followers = Awareness = Sales

Above all, we are young, trend conscious creatives who love nothing more than seeing our clients succeed.

We deliver on the fundamentals – articulate writing, excellent contacts, and flawless execution.

Our social media campaigns have improved our clients’ business turnover by up to 27%, proving we are driven by results.

Call +44 (0)207 193 0808

Email: info@trufflepr.com

Website: www.trufflepr.com

Tweet: @TrufflePR

Above all, we are young, trend conscious creatives who love nothing more than seeing our clients succeed.

With our knowledge and experience in social media, we believe we can extend your already excellent reputation, positioning you as a thought leader and an influential authority in your industry in the online world.

Followers = Awareness = Sales

Our social media campaigns have improved our clients’ business turnover by up to 27%, proving we are driven by results.

We deliver on the fundamentals – articulate writing, excellent contacts, and flawless execution.

Being a boutique agency, we can provide you with everything from design services and consulting to a fully-fledged PR campaign.

We specialise in carrying out memorable, tailor-made campaigns for our clients using traditional PR methods, as well as via social media campaigns.

We have converted twitter followers into customers for @PonchoNo8, increasing footfall by 47%.

We’re friendly and approachable to the public. 90% of consumers trust peer recommendations; we aim to promote your brand organically, from the bottom up.

We keep track of our traffic referrals and reader impressions, and will provide you with concrete examples of how your follower base is improving.

Call +44 (0)207 193 0808

Email: info@trufflepr.com

Website: www.trufflepr.com

Tweet: @TrufflePR

Lets Do Lunch!

We are a lifestyle PR agency, currently looking after various brands across different sectors, including food and drink, travel and leisure, and fashion.

Case Studies:

We do our Blog and Twitter research, as well as research High Net Worth celebrities to bring to events, and we stay on top of trends.

We also include popular hashtags to get your tweets seen.

Truffle is an award-winning boutique public relations agency based in the fashionable and media-driven district of Soho in London.

We will take care of crisis management issues brought forth on your social media sites.

Quite simply, because we know what we’re doing.

We respond to people who communicate with your brand; their replies are seen by their followers, garnering awareness.

If Facebook were a country, it would be the world’s 3rd largest.

Every minute, 24 hours of Video are uploaded to YouTube.

Twitter is worth more than Marks and Spencer.

Facebook tops Google for weekly traffic in the US.

We promote your brand, and follow people relevant to you, while unfollowing irrelevant people based upon Klout scores.

Why is Social Media important?

Then we educate and inform, sharing topical stories as soon as, if not before, they hit the news desks. We keep it interesting.

To start with, we put together a strategy that takes into account the sector, tone, and target market of your company.

We’re well informed, perceptive, proficient, and accomplished. Perfect for managing social media accounts.

FACEBOOK FUNDAMENTALS AND TWITTER TIPS

The follower count for @BijouWeddings has more than doubled since we started managing their social media campaigns, which has resulted in increased enquiries from brides-to-be.

4.

THE SPECIAL K'S

How we do it..

The Special K’s are the latest band to emerge from the Brighton music scene.

3.

CHESS

2.

1.

Chess is a new menswear brand set to launch in Spring/Summer 2012, featuring classic and contemporary tailored suiting for the modern man.

Truffle PR are handling the band’s publicity, taking the group of five to various prestigious events, as well as promoting the release of their forthcoming album, BOA, which comes out in January 2012.

SALTO

PONCHO 8

Salto is a flavoured cachaca that captures the spirit of Brazil. Its hallmark flavours combine a delectable mix of bitter, zingy and citrus, which are balanced by sweeter honey notes. (Thirsty yet?)

SOCIAL MEDIA AWARENESS:

Poncho 8 has proven hugely popular amongst hungry office workers with their three restaurants located on Liverpool Street, near St. Paul’s and in Soho. With a focus on eclectic Cali-Mex cuisine and quality service, they have become the popular alternative to the characterless sandwich that has become a sorry staple to so many workers’ days.

The Special Ks have supported Metronomy and Fenech Soler, and counts Jamie Oliver and Johnny Vaughn amongst their celebrity followers.

Truffle manages all public relations for the brand, including social media and their brand ambassadors.

H by Harris, Grey Goose Vodka, PPQ, Kobe Bryant, Rio Ferdinand, Young Marmalade, Provisional Marmalade, London Fashion Week.

Truffle manages Salto’s social media and marketing campaigns, and produces their ambient advertising models.

Chess’ exclusive preview was held in our very own prestigious event space at The Soho Collective and was a great success, having received acclimation from both established designers and high profile public figures.

Truffle PR helped launch the most recent of the three venues with a bang, garnering press attendance from every national newspaper, many lifestyle magazines and key influencers from the foodie blogging community.

Why you should let Truffle help you..

We increased their facebook members by 50% following our experimental marketing campaign at Notting Hill Carnival, and Salto was aired live at The Urban Music Awards on Sky TV.

We increased their ROI to 1:33 (for every £1 spent, the sum of £33 was returned).

Day one of the Soho branch’s opening saw a queue that ran round the corner to Frith Street, and #PonchoTeAmo was trending on Twitter. Truffle PR continues to generate press for the restaurants as well as manages the group’s social networking account.

Who we've worked with..

William Tempest, Teen Vogue Magazine, Closer Magazine, The Only Way is Essex cast, Boy George, Jodi Marsh, Hush, Rocket, Cumberland Properties, Mr. Hudson, Aveda, Ben Sherman

Salto, Armand de Brignac, Poncho 8, Chess, Claudine London, Jersey Boys, Bring and Share, Musical Bingo, Tinnie Tempah, Heidi Range, The Soho Collective, Your Deal Daily, Rob Ackroyd (Florence & The Machine), Diversity, The Very Hungry Caterpillar – Eric Carle, Benni McCarthy, Jason Roberts, Keith Andrews, Jack Wilshire

“We don’t have a choice on whether we DO social media. The question is how well we do it.” – Erik Qualman

If Facebook were a country, it would be the world’s 3rd largest.

Every minute, 24 hours of Video are uploaded to YouTube.

Twitter is worth more than Marks and Spencer.

Facebook tops Google for weekly traffic in the US.

Why is Social Media important?

FACEBOOK FUNDAMENTALS AND TWITTER TIPS

SOCIAL MEDIA AWARENESS: